We have seen a lot of marketing and advertising trends come and go over the years, and they have taken on every shape, size, and form imaginable. Remember when banner ads, automated direct messages on Twitter, QR codes on marketing collateral,[…]

With the rise of the digital age, many people thought the sun was setting on print and direct mail, completely forgetting that both have a proven track record of generating results. Instead, people began putting all of their marketing eggs in a digital basket,[…]

The design world is beginning to shift toward more vertically-oriented “scrolling” websites that require fewer click-throughs and instead use scrolling as the primary means to navigate through content. However, these sites can raise eyebrows among designers who were taught the long-held philosophy that important content must always be presented “above the fold” (or “above the scroll”) of the screen.[…]

My Chief Marketing Officer is a Brand Strategy Firm and Creative Marketing Agency, so we work on a lot of branding and marketing initiatives. One thing that we’ve noticed over and over is that there is a lot of confusion about the difference between branding and marketing.[…]

Our client, Gemnique, came to us last year looking to rebrand the company. The unique gem wholesaler had been selling their products on Amazon, but they wanted to make their brand compelling enough to sell directly to the consumer through their own website.[…]

Starting this week, you may see ads on the backs of buses encouraging you to “Be like Jill” or “Be like Bob.” These are part of an advertising campaign that My Chief Marketing Officer created for WTOP Radio, the Washington area’s top news,[…]

Last month I attended the Women in Tech Summit, a gathering of fellow developers and digital strategists. Throughout many fascinating workshops, panels, and presentations, one theme stood out to me personally – the striking similarities between the tech industry and the marketing industry.[…]

Last year, we participated in the Healthcare Information and Management Systems Society (HIMSS) trade show at McCormick Place in Chicago. This is a huge trade show, attracting nearly 40,000 people every year. In fact, it filled two floors in the gigantic McCormick Place,[…]

“Customer service” used to be something that only happened between you and your customers. But now, with social media, the whole world can see how you respond to customer feedback – making your reactions a form of marketing.

I’ve spoken about this topic at multiple workshops,[…]