Even in this hyper-digital age, print materials are still effective ways to market your business. With a piece of printed material, people can touch your brand, which appeals to their physical senses. The most important sense to appeal to with all your marketing materials,[…]

Recently there has been quite a trend going around. We are not sure if it was inspired by the dropping temperatures outside, or if it was brought upon by our inner child’s desire to play freeze tag, or maybe because the biggest shopping season is now upon us.[…]

How do you turn staid, conventional industries into appealing, engaging prospects for customers? No question, this is one of the hardest things for marketers to tackle. With industries that aren’t very inspirational but are necessary – insurance, medical devices, and lawyers come to mind – marketing is all about narrowly defining your target audience so you can find brand messages,[…]

What’s one of the trendiest giveaways? From my point of view, it’s the bottle opener. That’s a great promotional item – if you’re a brewer. The person takes it home, puts it in a drawer and pulls it out to open a bottle.[…]

Our client, Kicks Karate, is a martial arts academy with several locations in Maryland. As the company passed the 20-year mark, the owner looked for a way to rejuvenate his business. He was under the impression that parents were primarily interested in the fun aspect of martial arts for their kids.[…]

Top companies often commission a custom-designed font for their brands – think Kellogg’s cereal boxes, for example (Kellogg’s Sans font). An experienced graphic designer who understands your business strategy can create a new typeface or modify an existing font to help distinguish your brand.[…]

A misconception among many businesses is that you should only invest in marketing when your business isn’t doing well. When in fact, a marketing plan should be in place before you open your doors. If you wait until your business is in hard times before you think about investing in marketing,[…]

A Good Logo Tells a Story

Most everyone has heard of an “elevator pitch.” It’s the way you explain your business’ value proposition quickly to people you meet on an elevator before they get off at the next floor. To create that elevator pitch,[…]

Company culture is one of those intangible business concepts that is difficult to define.

But that doesn’t mean plenty of people haven’t tried. Forbes contributor William Craig says, “Company culture is something that is pre-existing in your company’s genetic code;[…]