My Chief Marketing Officer headquarters in Rockville Metro Plaza MD

VIDEO: The Making of Marstudio’s New Headquarters in Rockville, MD

by My Chief Marketing Officer

My Chief Marketing Officer recently moved into a strategic new location at Rockville Metro Plaza in the heart of Montgomery County, Maryland. Because so much creative design went into the construction, environmental design, and interior elements of our workspace, Marstudio’s Corporate Film &[…]

My Chief Marketing Officer Blog Before After

A New Look for the My Chief Marketing Officer Blog

by Sam R.

A wonderful thing about creative industries is that you always keep learning. At My Chief Marketing Officer we’ve realized that with every project we take on, our knowledge base increases, and we want to share what we’ve learned with the world.[…]

All Facebook Reactions new emotions emoticons

What’s Your Reaction to Facebook’s New “Reactions”?

by Annie K.

Instead of just “liking” a post on Facebook, you can now also indicate whether it makes you feel Love, Haha, Wow, Sad, or Angry.

No instructions are given for how to select an emotion; users are left to discover it by hovering over the “Like”[…]

Uber-icon-before-and-after

UBER’s Quiet Rebrand Makes App Icon Harder to Spot

by Sam R.

Sometimes companies rebrand themselves with a lot of hoopla and fanfare – as Yahoo did, and the end result was a huge disappointment. So there is merit in doing a rebrand quietly, and that is what UBER opted for.[…]

Elephants outside the frame

How Many Easter Eggs Did You Catch in This Year’s Game Ads?

by Annie K.

It’s no secret that Super Bowl advertising is one of the most expensive (and, we hope, creative) marketing efforts a company can invest in. So this is the perfect time of year to gather with friends and enjoy some great snacks while watching the best part of the game: the commercials![…]

big-game-screenshot

What the “Big Game” Can Do for Your Brand, Without a TV Ad

by My Chief Marketing Officer

Marstudio’s “Big Game” Commercial

Last year we created a “commercial” poking fun at the exorbitant costs of airing an ad during the “Big Game”… and we’ve just found out that it received an Honorable Mention from the 2016 AVA Digital Awards![…]

in and out thumbs

IN & OUT Design Trends for 2016

by Sam R.

We always keep a close eye on the latest web design trends, and this year has been no exception. As we move into 2016, there are a number of trends we’ve seen build momentum, while others have fizzled out. There are also a number of hot trends in 2015 that will continue to gain strength in the new year.[…]

paint swatches for inspiration

Five Misconceptions About Graphic Design

by Sam R.

I’ve been in the graphic design arena for more than three decades now, and I’ve seen my share of myths and misconceptions in this field. Design plays a crucial role in the success of any business, small or large, but I often hear it dismissed as effortless or even unnecessary.[…]

2016 new year

What You Need to Win Marketing in 2016

by My Chief Marketing Officer

It’s the new year! And like every new year, you go through your stuff and throw out your old calendar, your old notecards, your… marketing strategy?

Well, in some senses. The new year brings new ways to reach people,[…]