Marstudio’s World Water Day
Every year on March 22nd, we celebrate World Water Day. Across the blogosphere (a.k.a. social media) the #WorldWaterDay hashtag graces people’s timelines, reminding us of the importance of clean water and that it is, in fact, a privilege. Not everyone has the convenience of easy access to it –[…]
Keys to Effective Brand Architecture Development
A brand is like a living, breathing organism. Like a human, its capabilities, voice, and overall personality will grow and become more mature and diverse with time, even if the name is the same and the face (or logo for a brand) remains recognizable. […]
What’s in a Name? The Do’s and Don’ts of Name Changing
Remember in high school when your friend Liz suddenly wanted to be Elizabeth because it sounded more mature or Daniel Johnson wanted to be D-John because it was his new artist name? This desire for change happens a lot to people in their teens and twenties;[…]
How Branded Merchandise Can Help Boost Your Brand
What if we told you that you could get people to pay their own money to advertise for your brand?
Yes, you read that correctly, they take their hard-earned money and advertise for your restaurant, medical company, or hardware supply store.[…]
Connection Restored: Trends to Help Your Brand Reconnect with Customers in 2018
With robots getting citizenship and digital helpers constantly listening to everything you say, it’s easy to feel that the use of tech is starting to overshadow the natural and human elements in life and in commerce – that companies have lost their focus on helping consumers,[…]
5 Mistakes Companies Make in Seasonal Branding
As ubiquitous as snowflake decorations are this time of year, there are still some common misconceptions about the best ways to include the holidays in your marketing plan. Seasonal branding can be as simple as incorporating holiday colors into your logo,[…]
The Benefits of DBA Marketing Part 3: Specialty Marketing – The MEDmar Approach
Marketing is the foundation for business development, and finding ways to combine the two seamlessly is key to successfully running a company that is constantly growing. In this blog series, “The Benefits of DBA Marketing,” we will discuss how My Chief Marketing Officer,[…]
The Benefits of DBA Marketing Part 2: Grassroots Marketing – The BLACKWATER Approach
Marketing is the foundation for business development and finding ways to combine the two seamlessly is key to successfully running a company that is constantly growing. In this blog series, “The Benefits of DBA Marketing,” we will discuss how My Chief Marketing Officer,[…]
The Benefits of DBA Marketing Part 1: What is DBA Marketing
Marketing is the foundation for business development and finding ways to combine the two seamlessly is key to successfully running a company that is constantly growing. In this blog series, “The Benefits of DBA Marketing,” we will discuss how My Chief Marketing Officer,[…]