Tag: Brand Strategy

Learn & Soar Blog Covering

Learn & Soar

by Marstudio Inc.

Learn & Soar’s logo was not suited for the type of organization they were and it didn’t provide them with the credibility they needed. Marstudio aimed to create a design which would showcase their versatility and professionalism in their respective field of education. The logo uses visual elements from well-known educational tools and creates a fun, yet engaging image for the viewer to connect with.

Personal Branding

Personal Branding and Your Business

by Sam R.

It’s probably likely that you’ve encountered the phrase “personal branding” in a casual setting. These days, people have interpreted the phrase to be about how one presents themselves in their everyday life. For example, according to this definition, how you define your strengths and characteristics on your resume is part of your personal brand.[…]

Carnival funhouse

How Warner Bros. Used “Immersive Experiences” to Market ‘It: Chapter Two’

by Sam R.

In the world of marketing, the possibilities are seemingly endless when it comes to coming up with ways to sell your product. Each approach is unique, and companies have even been able to construct methods to sell products based off sounds and smell alone.[…]

Seasonal Branding

How Seasonal Designs Can Boost Sales

by Sam R.

In short, seasonal branding isn’t a complete brand makeover, but it is a useful temporary tool. While you maintain your core branding, the slight tweaks in design give it a seasonal twist. After the window of time has passed, you can simply revert to your general branding.[…]

Logo Creation Process

The Marstudio Logo Creation Process

by Marstudio Inc.

Creating a logo is one of the most important steps a company takes in its branding. A good logo, one that is carefully created, drives all other branding decisions and should be one of the first “to dos” in a marketing plan.[…]

Marstudio Website

The New Website Standard: Marstudio Morphed & Refined

by Marstudio Inc.

There was a point in time when the standard for communication was a house phone, with a long curly cord, plugged into a dial on a separate unit. Nowadays, there is a new standard of communication with many forms, including texts,[…]

BLACKWATER Promotions WorldWater Day

Marstudio’s World Water Day

by Marstudio Inc.

Every year on March 22nd, we celebrate World Water Day. Across the blogosphere (a.k.a. social media) the #WorldWaterDay hashtag graces people’s timelines, reminding us of the importance of clean water and that it is, in fact, a privilege. Not everyone has the convenience of easy access to it –[…]

A&S logo Color

Keys to Effective Brand Architecture Development

by Marstudio Inc.

A brand is like a living, breathing organism. Like a human, its capabilities, voice, and overall personality will grow and become more mature and diverse with time, even if the name is the same and the face (or logo for a brand) remains recognizable. […]

Fedex Logo

What’s in a Name? The Do’s and Don’ts of Name Changing

by Sam R.

Remember in high school when your friend Liz suddenly wanted to be Elizabeth because it sounded more mature or Daniel Johnson wanted to be D-John because it was his new artist name? This desire for change happens a lot to people in their teens and twenties;[…]