Tag: Brand Strategy

Ace of Events logo

Ace of Events

by My Chief Marketing Officer

Ace of Events is a team of event planners with a knack for creating extravagant, tradtional Indian weddings and grandiose corporate events.

enhesa logo

Enhesa: Rebranding a Global Leader in Regulatory Information

by My Chief Marketing Officer

Enhesa is a company that works on a global scale, helping other companies achieve their compliance goals.

Celestial Fire Glass Blog Covering

Celestial Fire Glass

by My Chief Marketing Officer

Celestial Fire Glass needed a brand that could be as visually appealing as their products. My Chief Marketing Officer explored how we could create concepts that would embody the product and the name associated with it. The product itself was rich with visual imagery to draw from. The color palette we chose for the logo was representative of the colors available for the product. The Celestial Fire Glass brand is now fresh, sophisticated, and layered with meaning.

Learn & Soar Blog Covering

Learn & Soar

by My Chief Marketing Officer

Learn & Soar’s logo was not suited for the type of organization they were and it didn’t provide them with the credibility they needed. My Chief Marketing Officer aimed to create a design which would showcase their versatility and professionalism in their respective field of education. The logo uses visual elements from well-known educational tools and creates a fun, yet engaging image for the viewer to connect with.

Personal Branding

Personal Branding and Your Business

by Sam R.

It’s probably likely that you’ve encountered the phrase “personal branding” in a casual setting. These days, people have interpreted the phrase to be about how one presents themselves in their everyday life. For example, according to this definition, how you define your strengths and characteristics on your resume is part of your personal brand.[…]

Carnival funhouse

How Warner Bros. Used “Immersive Experiences” to Market ‘It: Chapter Two’

by Sam R.

In the world of marketing, the possibilities are seemingly endless when it comes to coming up with ways to sell your product. Each approach is unique, and companies have even been able to construct methods to sell products based off sounds and smell alone.[…]

Seasonal Branding

How Seasonal Designs Can Boost Sales

by Sam R.

In short, seasonal branding isn’t a complete brand makeover, but it is a useful temporary tool. While you maintain your core branding, the slight tweaks in design give it a seasonal twist. After the window of time has passed, you can simply revert to your general branding.[…]

Logo Creation Process

The My Chief Marketing Officer Logo Creation Process

by My Chief Marketing Officer

Creating a logo is one of the most important steps a company takes in its branding. A good logo, one that is carefully created, drives all other branding decisions and should be one of the first “to dos” in a marketing plan.[…]

My Chief Marketing Officer Website

The New Website Standard: My Chief Marketing Officer Morphed & Refined

by My Chief Marketing Officer

There was a point in time when the standard for communication was a house phone, with a long curly cord, plugged into a dial on a separate unit. Nowadays, there is a new standard of communication with many forms, including texts,[…]