Tag: brand strategy

Branding vs. Marketing: What’s the difference?

by Shevy S.

Marstudio is a Brand Strategy Firm and Creative Marketing Agency, so we work on a lot of branding and marketing initiatives. One thing that we’ve noticed over and over is that there is a lot of confusion about the difference between branding and marketing.[…]

how color impacts

How Color Impacts Your Brand

by Marstudio Inc.

There is a definite psychology when it comes to how we perceive and take in colors. Different colors have different connotations that make us feel a certain way when we see them. Think about the sense of peace you experience when you look out over a true-blue ocean horizon or the vibrant freshness you feel while deep in a forest surrounded by a million shades of green.[…]

branding

Brand Consistency: 3 Simple Ways to Strengthen Your Brand

by Sam R.

If you were asked to define “branding,” what would you say?

We believe a brand is about giving your customer a consistent experience. If I walked into a Chipotle in Rockville today and the walls were pink, and a week later I walked into a Chipotle in New York City and the walls were brown,[…]

Just* Packaging

by Emma S.

A new campaign created by the Leo Burnett agency for the WWF (World Wide Fund for Nature), called Just*, is based on the idea of replacing plastic bottled household products with “alternative” and natural solutions. Many people turn to unnecessarily harsh chemical treatments to handle every day tasks such as mouth care,[…]

Marstudio at the Baltimore ROC Race 5k

by Emma S.

At Marstudio, we love team building!

For us, it includes events like Savage Race and white water rafting. Just last summer, our team participated in the Baltimore, Maryland ROC Race. It was full of fun, water, and bubbles.[…]

MarCom 2014 Winners Announced

Marstudio Wins Triple Platinum Award in Branding, Print, and Web

by Marstudio Inc.

The results for the 2014 MarCom Awards are in, and Marstudio takes Triple Platinum!

The Marstudio Team is excited to announce that we have received 8 MARCOM AWARDS for the 2014 competition, including two honorable mentions and the Triple Platinum Award in Branding,[…]

The Costliest 30 Seconds in History?

by Marstudio Inc.

Now that the Big Game is over and done with it is always entertaining and educational to reflect on the cost of a 30-second commercial during the game. However, once you discover the amount you need to spend to buy 30 seconds of the mass population’s attention on a certain day it quickly dawns on you: is this the best use of your marketing dollars?[…]

CCPC’s Logo Sets Them Apart from Other Practices

by Marstudio Inc.

Chester County Primary Care wanted a cutting edge logo that connected with younger generations, so Marstudio thought up a concept for their logo that is more than meets the viewer’s eye. The logo has been constructed from a series of dots that form the letters CCPC which acts as a small,[…]

Cure HHT Fact Sheets

by Marstudio Inc.

Marstudio designed several fact sheets for our client Cure HHT. Cure HHT is an organization dedicated to helping people affected by HHT (Hereditary Hemorrhagic Telangiectasia) by educating patients and physicians and improving treatments, among other things.

The purpose of these fact sheets is to empower individuals with knowledge about the disease and offer information to spouses,[…]