From bouncing lamps to hamburger-eating clowns, chlorophyll-filled giants, and talking reptiles, mascots have been used for years now. Pixar, McDonald’s, Green Giant, and Geico have created a diverse and elite group of corporate mascots, that come in all shapes, forms,[…]

Demographics are an essential piece of marketing, and with longer lifespans, we have a lot more generational demographics living simultaneously. This makes reaching your target demographic a lot more important and at the same time, a lot more difficult. Being confident you are using the right channels,[…]

Every designer has a “first love.” For me, packaging design will always have a special place in my heart. My admiration for product packaging began in design school and still interests me today. What I love most is not only how much it challenges us as designers,[…]

Without thinking, a company name will automatically come to mind when you see a particular color or pattern, even without a logo. Quick, name these iconic brands:

1.
2. 
3. 
4. 
5. 
6. 

(Answers below)

Creating an Extension of the Brand

When companies create their logos,[…]

Imagine an Olympic archer lining up to shoot, bow and arrow ready with no bull’s-eye in sight. No way of measuring success, accuracy, or skill. That would take away a lot of the excitement from the sport. Archery without a bull’s-eye as the goal is similar to marketing without a target market.[…]

The other day I saw a post on Facebook that threw me. A company was searching for a designer to “quickly whip up a few logos.” No.

Time and thoughtfulness go into creating a brand identity – the logo and everything else that tells a company’s story.[…]

Anyone who has been in Montgomery County for the past 10, 5, or even 2 years can say that they have seen a rapid change to the fabric of this county that came from dense and rapid economic development.

This rapid change is what motivated Visit Montgomery County to step into the doors of our studio,[…]

Enhesa is a leading environmental, health, and safety consulting firm, providing EHS regulatory compliance assurance support to businesses worldwide. My Chief Marketing Officer has had the pleasure of rebranding Enhesa, and collaborating with their organization on multiple marketing and web presence strategies.[…]

The landscape of the beer and liquor industry is ever evolving. New breweries and unique distilleries are being created across the country, with a large number of them hoping to tap into the craft beer movement. If you ask any fan of a good IPA,[…]