In today’s dynamic business landscape, the traditional office space is undergoing a transformation. Gone are the days of drab cubicles and dull decor—modern workplaces are embracing creativity, collaboration, and innovation like never before. In 2015, Inc. magazine highlighted some of the most inspiring and cutting-edge office designs,[…]

In 2015, two projects really captured the entire My Chief Marketing Officer team’s attention. One was done by Pentagram, and the other by Michael Beirut, who happens to be a Pentagram partner.

Here’s a look at the two design projects:

New visual identity for MIT Media Lab | Pentagram

The MIT Media Lab is a very unique department at the storied university.[…]

In the crowded landscape of brands vying for consumer attention, standing out requires more than just flashy visuals or catchy slogans—it requires character. Building a brand with character goes beyond surface-level aesthetics; it’s about creating a brand identity that resonates with consumers on a deeper level and leaves a lasting impression.[…]

In today’s digitally driven world, a company’s logo serves as the cornerstone of its brand identity. From billboards to social media feeds, your logo must not only look good but also effectively convey the essence of your brand across a multitude of channels.[…]

In the fast-paced world of marketing, the importance of strong branding cannot be overstated. A well-crafted brand identity not only distinguishes a company from its competitors but also cultivates customer loyalty and drives revenue growth. However, despite the myriad benefits of effective branding,[…]

Why are so many Toyota vehicles appearing in ISIS propaganda videos?

Toyota has strict policies regarding sale of vehicles to potential purchasers who may use or modify them for paramilitary or terrorist activities. However, according to Toyota spokesman Ed Lewis,[…]

In the ever-evolving realm of marketing and branding, innovation is the key to staying ahead of the curve. As technology continues to reshape consumer behavior and expectations, savvy brands are leveraging the power of “Brandtech” to create immersive brand experiences and forge deeper connections with their audiences.[…]

Sometimes customers get attached to a really great brand with strong design elements. They come to have certain expectations of your business and they associate that with your logo. The downside to this is that sometimes they can get too attached.[…]

by Sam R., Creative Director

1. Video

Once Facebook started automatically playing videos, a light bulb went off in a lot of marketers’ heads. What if we started packing our message into small, bite-size videos that consumers would definitely see and engage with?[…]