Category: Branding

new packaging design

New Packaging Design for Union Playing Cards

by Marstudio Inc.

This new packaging design remains true to the company’s namesake, Union. The rustic, patriotic flavor of this deck is evident in every touch of the design from the outside packaging to the individual cards. See this wonderful Americana look and feel from all angles here.[…]


The Power of Brand Simplicity

by Marstudio Inc.

When everything is bold, then nothing stands out—an important concept to remember when it comes to developing your brand. Simplicity is vital to helping customers recognize and remember your company and what it stands for. Need more proof that simple is better?[…]


Creating a Logo for Every Channel

by Marstudio Inc.

These days your logo needs to do most of the heavy lifting for your brand. From billboards to the Facebook news feed, a company logo must look good and represent the best of your brand on a myriad of channels.[…]


5 Brand Killing Beliefs to Avoid

by Marstudio Inc.

Strong branding is a subject we’re pretty passionate about—mostly because so much bad branding still exists out there in the world. A few brand misconceptions can easily kill a company’s reputation and revenue, and they should be avoided at all costs.[…]


Toyota is Faced with a Branding Dilemma

by Sam R.

Why are so many Toyota vehicles appearing in ISIS propaganda videos?

Toyota has strict policies regarding sale of vehicles to potential purchasers who may use or modify them for paramilitary or terrorist activities. However, according to Toyota spokesman Ed Lewis,[…]

Harley Davidson

The Aging Harley Davidson Brand

by Marstudio Inc.

Some brands can withstand the test of time. Others, however, may not be so fortunate–as is the case with Harley Davidson.

Is this iconic brand in need of a refresh?

Find out here.[…]


Chocolate Concierge’s new package design

by Marstudio Inc.

A design so appealing you’ll want to take a bite. At least that’s the idea behind the Chocolate Concierge’s new package design.

Take a look at all angles of this delightful new design here.

Photo courtesy of Lovely Package.[…]


How Tesla, Under Armour, and Sonos Do Branding

by Marstudio Inc.

Want to try to harness the power of “Brandtech”? Well some big brand names have been successfully using brandtech techniques to their advantage these few years in fascinating ways. Read Harvard Business Review’s article How Tesla, Under Armour,[…]


Brand Logos and Famous Art Mashups

by Marstudio Inc.

Is graphic design art? It’s an old debate—but we think the answer to that question is a definite “YES.” And it’s why we found this article that merges classic paintings with modern logo designs so oddly beautiful—and perfect. See all the great renditions over at Fast Company’s article See Your Favorite Brand Logos Morph Into Famous Works Of Art.[…]