What’s one of the trendiest giveaways? From my point of view, it’s the bottle opener. That’s a great promotional item – if you’re a brewer. The person takes it home, puts it in a drawer and pulls it out to open a bottle.[…]

Top companies often commission a custom-designed font for their brands – think Kellogg’s cereal boxes, for example (Kellogg’s Sans font). An experienced graphic designer who understands your business strategy can create a new typeface or modify an existing font to help distinguish your brand.[…]

A misconception among many businesses is that you should only invest in marketing when your business isn’t doing well. When in fact, a marketing plan should be in place before you open your doors. If you wait until your business is in hard times before you think about investing in marketing,[…]

Company culture is one of those intangible business concepts that is difficult to define.

But that doesn’t mean plenty of people haven’t tried. Forbes contributor William Craig says, “Company culture is something that is pre-existing in your company’s genetic code;[…]

Last year, we participated in the Healthcare Information and Management Systems Society (HIMSS) trade show at McCormick Place in Chicago. This is a huge trade show, attracting nearly 40,000 people every year. In fact, it filled two floors in the gigantic McCormick Place,[…]

Instead of just “liking” a post on Facebook, you can now also indicate whether it makes you feel Love, Haha, Wow, Sad, or Angry.

No instructions are given for how to select an emotion; users are left to discover it by hovering over the “Like”[…]

It’s no secret that Super Bowl advertising is one of the most expensive (and, we hope, creative) marketing efforts a company can invest in. So this is the perfect time of year to gather with friends and enjoy some great snacks while watching the best part of the game: the commercials![…]

In 2015, two projects really captured the entire My Chief Marketing Officer team’s attention. One was done by Pentagram, and the other by Michael Beirut, who happens to be a Pentagram partner.

Here’s a look at the two design projects:

New visual identity for MIT Media Lab | Pentagram

The MIT Media Lab is a very unique department at the storied university.[…]

One of our mantras at My Chief Marketing Officer is: “We take on clients, not projects.” For a marketing agency – or any business, in fact – that’s pretty rare. But this approach is proven to work, and it’s an approach almost any company can use,[…]