There is a definite psychology when it comes to how we perceive and take in colors. Different colors have different connotations that make us feel a certain way when we see them. Think about the sense of peace you experience when you look out over a true-blue ocean horizon or the vibrant freshness you feel while deep in a forest surrounded by a million shades of green.[…]

If you were asked to define “branding,” what would you say?

We believe a brand is about giving your customer a consistent experience. If I walked into a Chipotle in Rockville today and the walls were pink, and a week later I walked into a Chipotle in New York City and the walls were brown,[…]

Naming a company (or product or service) can be one of the hardest things for a company to do – no matter how big or small the business. There are so many factors to consider that it can quickly turn into a big,[…]

Research suggests that people may be able to increase their creative performance if they use a cognitive approach that best suits their personality. Now what exactly does this mean? Two major personality types were examined during this experiment: the wandering mind and the focused mind.[…]

A new campaign created by the Leo Burnett agency for the WWF (World Wide Fund for Nature), called Just*, is based on the idea of replacing plastic bottled household products with “alternative” and natural solutions. Many people turn to unnecessarily harsh chemical treatments to handle every day tasks such as mouth care,[…]

Building a successful company requires a lot of things. Strong leadership. A distinct niche. A value proposition that clicks with your audience. Products and services that people want. A brilliant marketing campaign. Steady cash flow.

But more than anything,[…]

At My Chief Marketing Officer, we love team building!

At My Chief Marketing Officer, we’re not just about creating exceptional designs and marketing strategies—we’re also passionate about fostering a strong sense of camaraderie and teamwork among our team members. That’s why we believe in the power of team-building events to bring us closer together,[…]

The results for the 2014 MarCom Awards are in, and My Chief Marketing Officer takes Triple Platinum!

The My Chief Marketing Officer Team is excited to announce that we have received 8 MARCOM AWARDS for the 2014 competition,[…]

Now that the Big Game is over and done with it is always entertaining and educational to reflect on the cost of a 30-second commercial during the game. However, once you discover the amount you need to spend to buy 30 seconds of the mass population’s attention on a certain day it quickly dawns on you: is this the best use of your marketing dollars?[…]