Tag: Brand Awareness

Mars-Adweek-logo

How To Design a Logo for Every Medium and Platform

by My Chief Marketing Officer

In today’s digitally driven world, a company’s logo serves as the cornerstone of its brand identity. From billboards to social media feeds, your logo must not only look good but also effectively convey the essence of your brand across a multitude of channels.[…]

isis-toyota

Toyota is Faced with a Branding Dilemma

by Sam R.

Why are so many Toyota vehicles appearing in ISIS propaganda videos?

Toyota has strict policies regarding sale of vehicles to potential purchasers who may use or modify them for paramilitary or terrorist activities. However, according to Toyota spokesman Ed Lewis,[…]

Tesla Cybertruck, Under Armor, Sonos

How Tesla, Under Armour, and Sonos Do Branding

by My Chief Marketing Officer

In the ever-evolving realm of marketing and branding, innovation is the key to staying ahead of the curve. As technology continues to reshape consumer behavior and expectations, savvy brands are leveraging the power of “Brandtech” to create immersive brand experiences and forge deeper connections with their audiences.[…]

Branding Consistency

What Can Strong Branding Do for Your Company?

by My Chief Marketing Officer

In today’s competitive business landscape, a strong brand identity is more than just a logo or a catchy slogan—it’s the foundation of your company’s success. From building trust and credibility to fostering customer loyalty and driving business growth, the benefits of strong branding are undeniable.[…]

Branding Questions

Branding Questions You Need to Ask

by My Chief Marketing Officer

In the dynamic world of marketing, branding isn’t just about slapping a logo onto a website—it’s about cultivating a living, breathing entity that embodies the personality and essence of your business. A strong brand is the cornerstone of success, guiding every aspect of your company’s identity and interactions with customers.[…]

coolest offices of 2015

6 Benefits of an Open Floor Office Space

by Matthew M.

When we moved into our new office in Rockville more than a year ago, we found ourselves in a really stunning space. Floor-to-ceiling windows with twenty-foot ceilings. A modern look with an industrial edge. And a truly open floor office space for the first time in the company’s history.[…]

Hobby Lobby Before and After Logo

Under the Microscope: Hobby Lobby Gets a New Logo

by My Chief Marketing Officer

In the ever-evolving landscape of branding and design, companies often find themselves at the crossroads of tradition and innovation. Such was the case for Hobby Lobby, a beloved retail chain known for its vast array of crafting supplies and home décor.[…]

Executive Portrait Before and After

Why Corporate Photography Should Be Included in Your Marketing Budget

by Sam R.

As a business owner, you probably allocate parts of your marketing budget to design and content creation, but are you investing in the professional photography services that can set your brand apart?

As a creative agency that works with companies across many industries,[…]

New Google logo design 2015

Google’s New Logo Adds Form to Function

by Annie K.

There’s a lot going on over at the Google headquarters these days. After a massive restructuring to come up with the new parent company name, Alphabet, Google also unveiled a clean new logo design this week.

As a company that initially focused on providing much-needed functionality,[…]