Everyone who has a printer at home may think they are experts in printing and print design because they know what direction to flip the paper to print it on both sides. But when it comes to professional printing, it is a whole different ball game.[…]

The numbers vary based on who you ask, but it’s generally accepted that it takes somewhere between 6 and 13 “touches” before you get a qualified sales lead. Trade shows can be a unique way to touch very qualified candidates.[…]

Even though awards season is done, it is just getting started for us at My Chief Marketing Officer. Through our work with our clients, we have been inspired, tested, and had to execute ideas that are more creative and more unique than we have in the past.[…]

At least once a day, someone walks into our office asking how to get to one of the businesses next door. We’re nice people, so we always tell them where to go, but think about how much easier it would be if these companies created signs that stood out more.[…]

What if we told you that you could get people to pay their own money to advertise for your brand?

Yes, you read that correctly, they take their hard-earned money and advertise for your restaurant, medical company, or hardware supply store.[…]

Every designer has a “first love.” For me, packaging design will always have a special place in my heart. My admiration for product packaging began in design school and still interests me today. What I love most is not only how much it challenges us as designers,[…]

Enhesa is a leading environmental, health, and safety consulting firm, providing EHS regulatory compliance assurance support to businesses worldwide. My Chief Marketing Officer has had the pleasure of rebranding Enhesa, and collaborating with their organization on multiple marketing and web presence strategies.[…]

Are you quick to dismiss print marketing materials as old school? If you’re a company that does business in a defined geographic area, print can bring in customers as well as increase the value of your brand.

Become the Face of Your Location

Take,[…]

The landscape of the beer and liquor industry is ever evolving. New breweries and unique distilleries are being created across the country, with a large number of them hoping to tap into the craft beer movement. If you ask any fan of a good IPA,[…]