As we bid farewell to another year and embrace the promise of what lies ahead, it’s natural to reflect on the journey we’ve traveled and the milestones we’ve achieved along the way. For the My Chief Marketing Officer team, the past 12 months have been filled with moments of creativity,[…]

In an era dominated by digital channels and online engagement, print marketing often takes a backseat in the marketing landscape. With the rise of the Internet, email, smartphones, and social media, many businesses have shifted their focus to digital platforms,[…]

Sometimes customers get attached to a really great brand with strong design elements. They come to have certain expectations of your business and they associate that with your logo. The downside to this is that sometimes they can get too attached.[…]

A new campaign created by the Leo Burnett agency for the WWF (World Wide Fund for Nature), called Just*, is based on the idea of replacing plastic bottled household products with “alternative” and natural solutions. Many people turn to unnecessarily harsh chemical treatments to handle every day tasks such as mouth care,[…]

When it comes to branding, there are many different routes that a company can take. In Mosquito’s case, a professional, high-end look was achieved through their new branding effort in the form of packaging, stationary, menus, and more.

This new branding effort didn’t form a completely new image for Mosquito;[…]

IHOP’s new logo, reinvented by Studio Tilt, modernizes the traditional, and widely recognized original logo. The new logo’s biggest change is turning its “frown” upside down, and adding a smiling face to the restaurant’s name. The “o” and “p” now act as eyes.[…]

The My Chief Marketing Officer team was honored and delighted to receive our very first Triple Platinum award in last year’s MarCom Awards.

When the results of this year’s Hermes Awards arrived in the mail a few months later,[…]

When WTOP came to My Chief Marketing Officer again in search of a bold and effective bus tail advertising campaign that would incorporate their new logo, we knew we had our chance to impact the advertising world with short,[…]

The results for the 2014 MarCom Awards are in, and My Chief Marketing Officer takes Triple Platinum!

The My Chief Marketing Officer Team is excited to announce that we have received 8 MARCOM AWARDS for the 2014 competition,[…]