Naming a company (or product or service) can be one of the hardest things for a company to do – no matter how big or small the business. There are so many factors to consider that it can quickly turn into a big,[…]

When it comes to branding, there are many different routes that a company can take. In Mosquito’s case, a professional, high-end look was achieved through their new branding effort in the form of packaging, stationary, menus, and more.

This new branding effort didn’t form a completely new image for Mosquito;[…]

In the healthcare industry, where trust and credibility are paramount, a company’s online presence plays a crucial role in shaping perceptions and attracting clientele. For GrandCare—a provider of home and hospice care services in California—establishing a website that inspires calm confidence in the quality of their services was imperative.[…]

As we step into the first week of 2015, the air is buzzing with excitement and anticipation for what lies ahead. With a new year comes new opportunities, new challenges, and a renewed sense of purpose. Here at [Your Company Name],[…]

The City of Melbourne, Australia is recognized as a center of culture, arts, education, and more. It is known for its cultural diversity and the many programs and activities the city sponsors. Melbourne’s new brand had to reflect this multifaceted identity.[…]

FirstTeam VIP was a newly conceived company when they engaged the My Chief Marketing Officer team. We worked together to develop a logo and corporate identity, as well as a few time sensitive print items. From there we began work on their brochure-based website.[…]

MaryAnne Fiorita has been a Montgomery County realtor for over 30 years and has built a brand around her name and her dedication to excellence. Unfortunately, the visual representation of the MaryAnne Fiorita brand did not reflect her experience and success.[…]

Vanilla Inc. is a new business who came to My Chief Marketing Officer in need of an original identity, lots of marketing collateral, and consulting on environmental design. The cornerstone of Vanilla’s new identity is the logo. It is both modern and elegant,[…]

Storytelling has long been used to create emotional connections with an audience. Humans in particular have a great appreciation for storytelling and oftentimes spend money on its various forms, like music, poetry, or theatre. As a business, you can take advantage of society’s propensity for storytelling by creating a brand story.[…]