Over the weekend two of our team members had dinner at one of Moby’s establishments and noticed all-new cups and uniforms, but noted that nothing else (menu, interior design, etc.) had been changed to match, leading our curious minds to question….[…]

Bubble Bounce is one of the fastest growing children’s play centers in the DC Metropolitan area. The centers are located in shopping malls and allow parents to shop kid-free while their children enjoy an inflatable playground in a safe environment.[…]

Developing a brand is important, but making sure that your efforts are being invested towards a strong brand is perhaps even more so. It goes with the age-old saying (and Marstudio’s motto): If you are going to do it,[…]

Bethesda Family Therapy offers state-of-the-art psychotherapy based on the Bowen Family systems theory, which outlines a precise approach to overcoming life difficulties. Bethesda Family Therapy came to My Chief Marketing Officer in search of an original brand that reflected this systematic approach with clients.[…]

Before we start on the fun stuff, it is important that we first answer the most basic question: What is a brand?

Surprisingly, many people (businessmen/women and otherwise) do not clearly understand what a brand is and how it differs from things like a brand name,[…]

Harry’s is the latest entrepreneurial venture of Warby Parker co-founder Jeffrey Raider, and ultimately is a response to the overpriced razors offered by industry leaders. With Harry’s, Mr. Raider was able to vertically integrate the design, manufacturing, and distribution processes of the company,[…]

Recently Marstudio’s Vice President and Creative Director, Sam Rooeintan, had the opportunity to speak at the University of Maryland College Park campus to a group of graphic design students. In his presentation, titled The Almighty Brand, Sam lectured on the intersection of graphic design,[…]

Last week, My Chief Marketing Officer participated in Greenway’s PrimeLEADER conference at the Gaylord Hotel located at the National Harbor.

The three day event gives healthcare professionals the opportunity to meet with peers, innovators,[…]

What is the key to a strong, everlasting brand? It’s simple! REBRANDING.

Large corporate companies that have effectively and regularly adapted their brands to current social and cultural trends are proven to continue their success for years to come.[…]