Category: Current Events

arts_santa_monica_logo

LOGO OF THE MONTH // Arts Santa Monica

by My Chief Marketing Officer

Arts Santa Monica is a contemporary art museum in Barcelona, located on the famous La Rambla. The building’s historic roots as a convent are contrasted with a large diagonal ramp that spreads across the face of the building. The ramp was designed by well-known architects Helio Piñon and Albert Viaplana,[…]

Moby Dick

Is Moby Dick House of Kabob Rebranding?

by My Chief Marketing Officer

Over the weekend two of our team members had dinner at one of Moby’s establishments and noticed all-new cups and uniforms, but noted that nothing else (menu, interior design, etc.) had been changed to match, leading our curious minds to question….[…]

Beyonce

The “Anti-Marketing” of Beyonce’s Newest Album and Why It Works

by My Chief Marketing Officer

By now you have heard about Beyoncé’s latest release. BEYONCÉ, a self-titled visual album, dropped in the early hours of December 13th. The album was not preceded by any kind of marketing push, and everyone is talking about it. Typically a pop star’s new album is supported by a multi million-dollar marketing campaign which is implemented prior to the release of the album in order to generate buzz.[…]

hunger-games-catching-fire

Marketing Hurdles for The Hunger Games

by My Chief Marketing Officer

Once again, the pent-up excitement for The Hunger Games has been collectively released with the arrival of the second installment of the trilogy. Catching Fire grossed $161.1 million domestically during its opening weekend (earning the position of largest domestic opening in November) and $146.6 million internationally.[…]

7eleven

7Eleven’s Rebrand: A Healthy Initiative or Superficial Ploy?

by My Chief Marketing Officer

7Eleven has refreshed its 43-year-old logo and completely revamped the interior design of over 500,000 stores. No longer is the convenience mart marked by orange, green, and red stripes and large, garish advertisements. The company, like many others, has jumped on the “health-conscious”[…]

game screenshot

Dumb Ways to Die Campaign

by My Chief Marketing Officer

You may remember this entertaining, slightly disturbing viral hit from the end of 2012:

The PSA music video by Metro Trains (Melbourne, Australia’s metropolitan rail service) broaches the subject of train safety in an unconventionally lighthearted way.[…]

Who is Going to Win the Smartphone War?

by Sam R.

According to James Altucher of the Formula Capital Apple and Google will win the smartphone wars. It seems like BlackBerry and the rest of the smartphone manufacturers are going to loose market share rapidly.

Altucher believes that computing has become to most sought after feature that the users of smartphones are looking for these days.[…]

xfinity screen

Xfinity Rolling Out iPad App to Control TV Content

by My Chief Marketing Officer

The emergence of the iPad as an entertainment hub is undeniable. Apple has long been a trend setter for the industry and everyone so far has been playing catch up. It’s true that all competitors come up with gadgets that boast better performance and more features,[…]

droid does

Yet another Verizon attempt at dethroning iPhone!

by My Chief Marketing Officer

Verizon has had a tough time in the past trying to introduce a phone that can compete with Apple’s iPhone. The issue is not Verizon’s lack of enthusiasm for their new competing phones or the advertising muscle they put behind each device.[…]