If you were asked to define “branding,” what would you say?

We believe a brand is about giving your customer a consistent experience. If I walked into a Chipotle in Rockville today and the walls were pink, and a week later I walked into a Chipotle in New York City and the walls were brown,[…]

Naming a company (or product or service) can be one of the hardest things for a company to do – no matter how big or small the business. There are so many factors to consider that it can quickly turn into a big,[…]

If you hear the word “animation” and think “Saturday morning cartoons” instead of “awesome marketing idea,” this blog post is for you. I am really excited about animation in marketing for a variety of reasons, but first, let’s talk about some basics.[…]

Research suggests that people may be able to increase their creative performance if they use a cognitive approach that best suits their personality. Now what exactly does this mean? Two major personality types were examined during this experiment: the wandering mind and the focused mind.[…]

A new campaign created by the Leo Burnett agency for the WWF (World Wide Fund for Nature), called Just*, is based on the idea of replacing plastic bottled household products with “alternative” and natural solutions. Many people turn to unnecessarily harsh chemical treatments to handle every day tasks such as mouth care,[…]

When it comes to branding, there are many different routes that a company can take. In Mosquito’s case, a professional, high-end look was achieved through their new branding effort in the form of packaging, stationary, menus, and more.

This new branding effort didn’t form a completely new image for Mosquito;[…]

Building a successful company requires a lot of things. Strong leadership. A distinct niche. A value proposition that clicks with your audience. Products and services that people want. A brilliant marketing campaign. Steady cash flow.

But more than anything,[…]

At My Chief Marketing Officer, we love team building!

At My Chief Marketing Officer, we’re not just about creating exceptional designs and marketing strategies—we’re also passionate about fostering a strong sense of camaraderie and teamwork among our team members. That’s why we believe in the power of team-building events to bring us closer together,[…]

IHOP’s new logo, reinvented by Studio Tilt, modernizes the traditional, and widely recognized original logo. The new logo’s biggest change is turning its “frown” upside down, and adding a smiling face to the restaurant’s name. The “o” and “p” now act as eyes.[…]