coolest offices of 2015

6 Benefits of an Open Floor Office Space

by Matthew M.

When we moved into our new office in Rockville more than a year ago, we found ourselves in a really stunning space. Floor-to-ceiling windows with twenty-foot ceilings. A modern look with an industrial edge. And a truly open floor office space for the first time in the company’s history.[…]

Marketing-Strategy-Infographic

How to Develop a Marketing Strategy that Fits Your Business

by Sam R.

Whether you are excited to put together your business’ first marketing strategy or are ready to update one that no longer seems to be working, it can feel like a Herculean task. Where do you start? What do you consider?[…]

Rebranding iPad

6 Rebranding Dos and Don’ts for Better Customer Engagement

by Sam R.

Successful companies stay relevant because they evolve and innovate, and that includes staying on top of their branding strategy. And despite what a lot of companies seem to think, simply tweaking your logo and crossing your fingers just won’t cut it.[…]

Hobby Lobby Before and After Logo

Under the Microscope: Hobby Lobby Gets a New Logo

by My Chief Marketing Officer

In the ever-evolving landscape of branding and design, companies often find themselves at the crossroads of tradition and innovation. Such was the case for Hobby Lobby, a beloved retail chain known for its vast array of crafting supplies and home décor.[…]

Executive Portrait Before and After

Why Corporate Photography Should Be Included in Your Marketing Budget

by Sam R.

As a business owner, you probably allocate parts of your marketing budget to design and content creation, but are you investing in the professional photography services that can set your brand apart?

As a creative agency that works with companies across many industries,[…]

New Google logo design 2015

Google’s New Logo Adds Form to Function

by Annie K.

There’s a lot going on over at the Google headquarters these days. After a massive restructuring to come up with the new parent company name, Alphabet, Google also unveiled a clean new logo design this week.

As a company that initially focused on providing much-needed functionality,[…]

how color impacts

How Color Impacts Your Brand

by My Chief Marketing Officer

There is a definite psychology when it comes to how we perceive and take in colors. Different colors have different connotations that make us feel a certain way when we see them. Think about the sense of peace you experience when you look out over a true-blue ocean horizon or the vibrant freshness you feel while deep in a forest surrounded by a million shades of green.[…]

Shah and Kishore Mobile Responsive Website Design

What Makes a Website Responsive

by My Chief Marketing Officer

According to the Pew Research Center, roughly one-third of Americans use their mobile devices for the majority of web activities. The booming mobile technology industry suggests this number will continue to rise quickly.

Is your website ready for an all-mobile future?[…]

Pressbait website screenshot

4 Unique Features That Can Help Your Website Stand Out

by My Chief Marketing Officer

In September 2014, there were 1 billion websites floating around on the Internet. That number has declined to just under one billion over the past year, but still – that’s a lot! And a lot of websites means there’s a lot of competition for eyeballs.[…]