From bouncing lamps to hamburger-eating clowns, chlorophyll-filled giants, and talking reptiles, mascots have been used for years now. Pixar, McDonald’s, Green Giant, and Geico have created a diverse and elite group of corporate mascots, that come in all shapes, forms,[…]

Without thinking, a company name will automatically come to mind when you see a particular color or pattern, even without a logo. Quick, name these iconic brands:

1.
2. 
3. 
4. 
5. 
6. 

(Answers below)

Creating an Extension of the Brand

When companies create their logos,[…]

As cringe-worthy as it might sound, activism is all the rage right now. It has an influence on the hottest fashion, regularly floods social media, and has made regular citizens into celebrities as if it were the 1960s all over again.[…]

“Why not dream big?”

We help our clients dream big every day, so when we began designing our new space in Rockville Town Center, we took that question to heart. Our state-of-the-art facility has a personality that you can feel when you walk in the door.[…]

From the iconic Royale with cheese/Le Big Mac conversation in Pulp Fiction, to the catchy “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun” jingle, the Big Mac is a staple of American food and culture.[…]

Recently there has been quite a trend going around. We are not sure if it was inspired by the dropping temperatures outside, or if it was brought upon by our inner child’s desire to play freeze tag, or maybe because the biggest shopping season is now upon us.[…]

What’s one of the trendiest giveaways? From my point of view, it’s the bottle opener. That’s a great promotional item – if you’re a brewer. The person takes it home, puts it in a drawer and pulls it out to open a bottle.[…]

A misconception among many businesses is that you should only invest in marketing when your business isn’t doing well. When in fact, a marketing plan should be in place before you open your doors. If you wait until your business is in hard times before you think about investing in marketing,[…]

My Chief Marketing Officer recently moved into a strategic new location at Rockville Metro Plaza in the heart of Montgomery County, Maryland. Because so much creative design went into the construction, environmental design, and interior elements of our workspace, Marstudio’s Corporate Film &[…]