Why You Need to Take on Clients, Not Projects
One of our mantras at My Chief Marketing Officer is: “We take on clients, not projects.” For a marketing agency – or any business, in fact – that’s pretty rare. But this approach is proven to work, and it’s an approach almost any company can use,[…]
Why We Approach SEO Differently
Search engine optimization, or SEO, leaves a lot of people confused. SEO optimizes your website for search. Put another way, it brings people to your site and generates leads.
That’s great, right? You want people to come to your website.[…]
If you’re going to change the logo…
Sometimes customers get attached to a really great brand with strong design elements. They come to have certain expectations of your business and they associate that with your logo. The downside to this is that sometimes they can get too attached.[…]
What Can Strong Branding Do for Your Company?
In today’s competitive business landscape, a strong brand identity is more than just a logo or a catchy slogan—it’s the foundation of your company’s success. From building trust and credibility to fostering customer loyalty and driving business growth, the benefits of strong branding are undeniable.[…]
Branding Questions You Need to Ask
In the dynamic world of marketing, branding isn’t just about slapping a logo onto a website—it’s about cultivating a living, breathing entity that embodies the personality and essence of your business. A strong brand is the cornerstone of success, guiding every aspect of your company’s identity and interactions with customers.[…]
6 Rebranding Dos and Don’ts for Better Customer Engagement
Successful companies stay relevant because they evolve and innovate, and that includes staying on top of their branding strategy. And despite what a lot of companies seem to think, simply tweaking your logo and crossing your fingers just won’t cut it.[…]
My Chief Marketing Officer Wins Triple Platinum Award in Branding, Print, and Web
The results for the 2014 MarCom Awards are in, and My Chief Marketing Officer takes Triple Platinum!
The My Chief Marketing Officer Team is excited to announce that we have received 8 MARCOM AWARDS for the 2014 competition,[…]
We’re Back from a Successful Trip to Texas for Greenway Engage 2014!
This year the My Chief Marketing Officer team traveled to Grapevine, Texas (near Dallas) to participate in ENGAGE 2014, Greenway’s annual health technology conference, for the second year in a row! This year the conference was held on the grandiose grounds of the Gaylord Texan Convention Center.[…]
Bubble Bounce’s New Logo and Character Mascot Support Company Growth
Bubble Bounce is one of the fastest growing children’s play centers in the DC Metropolitan area. The centers are located in shopping malls and allow parents to shop kid-free while their children enjoy an inflatable playground in a safe environment.[…]