Why We Approach SEO Differently
Search engine optimization, or SEO, leaves a lot of people confused. SEO optimizes your website for search. Put another way, it brings people to your site and generates leads.
That’s great, right? You want people to come to your website.[…]
If you’re going to change the logo…
Sometimes customers get attached to a really great brand with strong design elements. They come to have certain expectations of your business and they associate that with your logo. The downside to this is that sometimes they can get too attached.[…]
What Can Strong Branding Do for Your Company?
A strong brand identity is vital to any successful company.
While the term “brand” is often misinterpreted, we think this simple definition sums it up quite nicely: “your brand is a promise to your customer.” It is the identity of your business and the soul of your enterprise—and,[…]
Branding Questions You Need to Ask
Branding is not a once and done thing. Branding is not a logo slapped onto a website. In fact, a good brand is a living entity—it’s the personality and soul of your business.
Once yours is established and rolled out to the customer the work is far from over.[…]
6 Rebranding Dos and Don’ts for Better Customer Engagement
Successful companies stay relevant because they evolve and innovate, and that includes staying on top of their branding strategy. And despite what a lot of companies seem to think, simply tweaking your logo and crossing your fingers just won’t cut it.[…]
Marstudio Wins Triple Platinum Award in Branding, Print, and Web
The results for the 2014 MarCom Awards are in, and Marstudio takes Triple Platinum!
The Marstudio Team is excited to announce that we have received 8 MARCOM AWARDS for the 2014 competition, including two honorable mentions and the Triple Platinum Award in Branding,[…]
We’re Back from a Successful Trip to Texas for Greenway Engage 2014!
This year the Marstudio team traveled to Grapevine, Texas (near Dallas) to participate in ENGAGE 2014, Greenway’s annual health technology conference, for the second year in a row! This year the conference was held on the grandiose grounds of the Gaylord Texan Convention Center.[…]
Bubble Bounce’s New Logo and Character Mascot Support Company Growth
Bubble Bounce is one of the fastest growing children’s play centers in the DC Metropolitan area. The centers are located in shopping malls and allow parents to shop kid-free while their children enjoy an inflatable playground in a safe environment.[…]
Marstudio Info Series I All About Brands Part 2: Why is a Strong Brand Important for Your Business?
Developing a brand is important, but making sure that your efforts are being invested towards a strong brand is perhaps even more so. It goes with the age-old saying (and Marstudio’s motto): If you are going to do it,[…]