London’s BIPR aims to become a “world-leading centre for research in infectious diseases” by combining the newest pathogen research, experimental medicine, and clinical development and finding treatments for diseases that cause millions of deaths each year. The Institute focuses on the research of three types of infectious agents- bacteria,[…]

When WTOP, “Washington’s all-news radio station”, approached My Chief Marketing Officer in need of a bus advertisement that went above and beyond the accepted norm in the Nation’s capital, we dove headfirst into our research.

It is well known that the most important aspect of mobile advertising—as with other forms of advertising—is engagement.[…]

The classic paper milk carton was introduced in the 1950’s and 1960’s to address changing production needs. The use of disposable paper, as opposed to glass, was cheaper and the rectangular shape allowed for easier transport. Now, 60 years later,[…]

You may remember this entertaining, slightly disturbing viral hit from the end of 2012:

The PSA music video by Metro Trains (Melbourne, Australia’s metropolitan rail service) broaches the subject of train safety in an unconventionally lighthearted way.[…]

It’s 2013 and, for some unknown reason, some people still find the need to use the worst possible stock photography on the internet. In a time when the internet has endless options and there’s amazing affordable photography out there, there is no longer any excuse to use awful and weird images.[…]

At one point or another you have been the target of pharmaceutical ads that attempt to inspire you to run straight to your doctor’s office to ask for a certain drug. The ad asks “Do you ever feel like blah blah blah?”[…]

What is the key to a strong, everlasting brand? It’s simple! REBRANDING.

Large corporate companies that have effectively and regularly adapted their brands to current social and cultural trends are proven to continue their success for years to come.[…]

After a year filled with innovative originality, we find it a must to celebrate the many designs and wide-ranging creative achievements of the 2012 movie posters. It is a privilege to recognize and appreciate these poster designs as the top 10 best visual communicators.[…]

The recent re-brand of one of the world’s largest online marketplaces definitely caught our attention this week. Released in October, Ebay’s new logo has created some buzz in the design world—but not in a positive way. The company was attempting to create a fresh,[…]