Under the Microscope: Hobby Lobby Gets a New Logo
In the ever-evolving landscape of branding and design, companies often find themselves at the crossroads of tradition and innovation. Such was the case for Hobby Lobby, a beloved retail chain known for its vast array of crafting supplies and home décor.[…]
Google’s New Logo Adds Form to Function
There’s a lot going on over at the Google headquarters these days. After a massive restructuring to come up with the new parent company name, Alphabet, Google also unveiled a clean new logo design this week.
As a company that initially focused on providing much-needed functionality,[…]
Brand Consistency: 3 Simple Ways to Strengthen Your Brand
If you were asked to define “branding,” what would you say?
We believe a brand is about giving your customer a consistent experience. If I walked into a Chipotle in Rockville today and the walls were pink, and a week later I walked into a Chipotle in New York City and the walls were brown,[…]
LOGO OF THE MONTH // IHOP
IHOP’s new logo, reinvented by Studio Tilt, modernizes the traditional, and widely recognized original logo. The new logo’s biggest change is turning its “frown” upside down, and adding a smiling face to the restaurant’s name. The “o” and “p” now act as eyes.[…]
Déjà Vu… My Chief Marketing Officer wins Triple Platinum again!
The My Chief Marketing Officer team was honored and delighted to receive our very first Triple Platinum award in last year’s MarCom Awards.
When the results of this year’s Hermes Awards arrived in the mail a few months later,[…]
My Chief Marketing Officer Wins Triple Platinum Award in Branding, Print, and Web
The results for the 2014 MarCom Awards are in, and My Chief Marketing Officer takes Triple Platinum!
The My Chief Marketing Officer Team is excited to announce that we have received 8 MARCOM AWARDS for the 2014 competition,[…]
CCPC’s Logo Sets Them Apart from Other Practices
Chester County Primary Care wanted a cutting edge logo that connected with younger generations, so My Chief Marketing Officer thought up a concept for their logo that is more than meets the viewer’s eye. The logo has been constructed from a series of dots that form the letters CCPC which acts as a small,[…]
LOGO OF THE MONTH // City of Melbourne
The City of Melbourne, Australia is recognized as a center of culture, arts, education, and more. It is known for its cultural diversity and the many programs and activities the city sponsors. Melbourne’s new brand had to reflect this multifaceted identity.[…]
Bethesda Family Therapy’s New Website is LIVE!
Bethesda Family Therapy has been a long-time client of My Chief Marketing Officer. Our relationship started with a logo, and grew to include various print collateral, PowerPoint templates, directory ads, executive portraiture, and more. A new website was a long-term goal set by the owner of Bethesda Family Therapy,[…]