Bethesda Family Therapy offers state-of-the-art psychotherapy based on the Bowen Family systems theory, which outlines a precise approach to overcoming life difficulties. Bethesda Family Therapy came to My Chief Marketing Officer in search of an original brand that reflected this systematic approach with clients.[…]

Before we start on the fun stuff, it is important that we first answer the most basic question: What is a brand?

Surprisingly, many people (businessmen/women and otherwise) do not clearly understand what a brand is and how it differs from things like a brand name,[…]

Harry’s is the latest entrepreneurial venture of Warby Parker co-founder Jeffrey Raider, and ultimately is a response to the overpriced razors offered by industry leaders. With Harry’s, Mr. Raider was able to vertically integrate the design, manufacturing, and distribution processes of the company,[…]

Custom Ink is a leading online t-shirt printing service with a passion for uniting people, whether it be neighbors, students, or coworkers, through group t-shirts and other clothing items. Custom Ink has done an excellent job maintaining their brand internally and externally.[…]

7Eleven has refreshed its 43-year-old logo and completely revamped the interior design of over 500,000 stores. No longer is the convenience mart marked by orange, green, and red stripes and large, garish advertisements. The company, like many others, has jumped on the “health-conscious”[…]

London’s BIPR aims to become a “world-leading centre for research in infectious diseases” by combining the newest pathogen research, experimental medicine, and clinical development and finding treatments for diseases that cause millions of deaths each year. The Institute focuses on the research of three types of infectious agents- bacteria,[…]

So far, 2013 has been a great year for us here at Marstudio! We just received our super shiny, super fancy Hermes statuettes in the mail that have now found their home in our studio conference room. All our hard work has most certainly paid off this year and we couldn’t be more pleased to get this honor from other professionals in the industry.[…]

At one point or another you have been the target of pharmaceutical ads that attempt to inspire you to run straight to your doctor’s office to ask for a certain drug. The ad asks “Do you ever feel like blah blah blah?”[…]

The recent re-brand of one of the world’s largest online marketplaces definitely caught our attention this week. Released in October, Ebay’s new logo has created some buzz in the design world—but not in a positive way. The company was attempting to create a fresh,[…]