WTOP approached My Chief Marketing Officer last year to design a series of clever, eye-catching bus ads to motivate commuters to tune in to “Washington’s all-news radio station.” Pleased with the results, they joined us again in 2014 for a second series of bus ads and a series of dioramas (free standing signs),[…]

Once again, the pent-up excitement for The Hunger Games has been collectively released with the arrival of the second installment of the trilogy. Catching Fire grossed $161.1 million domestically during its opening weekend (earning the position of largest domestic opening in November) and $146.6 million internationally.[…]

At one point or another you have been the target of pharmaceutical ads that attempt to inspire you to run straight to your doctor’s office to ask for a certain drug. The ad asks “Do you ever feel like blah blah blah?”[…]

What is the key to a strong, everlasting brand? It’s simple! REBRANDING.

Large corporate companies that have effectively and regularly adapted their brands to current social and cultural trends are proven to continue their success for years to come.[…]

Potomac Physicians Associates’ colorful new branding is complete! After much deliberation, we have delivered what we think is a very cool, unique new logo design to our client, PPA. Here at My Chief Marketing Officer, we had explored countless options for this new brand and ultimately,[…]

When businesses set out to market themselves, the most common ideas that come to mind are flyers, print ads, website banners, and email blasts. While these collateral pieces have proven to be useful and effective, there are more creative ways to get your business’[…]

We constantly find ourselves asking, “What makes a website great?”. Since all websites are created for different industries, companies, audiences, and purposes, it’s hard to narrow down the reasons that make the successful ones, well, successful.

There are tons of sites out there that claim to be a collection of the “best”[…]

I was watching Comedy Central this weekend and I noticed that something was a little off. The small logo on the bottom of my TV screen had suddenly changed to a copyright sign. I wondered a little but then it dawned on me that it was the new logo for the network.[…]

We all have had to deal with waiting at some point or another. We sit in traffic. We wait in checkout lines. We wait for stuff to download. But, we are getting more impatient as days go by and “I want it now” syndrome is slowly creeping into our lives and taking hold of our actions and emotions.[…]