The Battery is creators’ Xochi and Michael Birch’s gift to San Francisco: an extravagant five-story private club complete with a restaurant, several bars, hotel suites, a library, a game room, a wine cellar, a gym and spa, and even more,[…]

Bubble Bounce is one of the fastest growing children’s play centers in the DC Metropolitan area. The centers are located in shopping malls and allow parents to shop kid-free while their children enjoy an inflatable playground in a safe environment.[…]

Developing a brand is important, but making sure that your efforts are being invested towards a strong brand is perhaps even more so. It goes with the age-old saying (and Marstudio’s motto): If you are going to do it,[…]

The Jewish Museum is a well-established cultural institution based in New York, NY that focuses exclusively on art and Jewish Culture. The Museum has recently re-branded, and their new identity is electrifying, and highly dependent on “sacred geometry”[…]

Bethesda Family Therapy offers state-of-the-art psychotherapy based on the Bowen Family systems theory, which outlines a precise approach to overcoming life difficulties. Bethesda Family Therapy came to My Chief Marketing Officer in search of an original brand that reflected this systematic approach with clients.[…]

Cornerstone Consulting is a professional firm that specializes in the development of commercial and residential projects that approached My Chief Marketing Officer for a website refresh.

Working within client guidelines, My Chief Marketing Officer created a high-impact,[…]

Before we start on the fun stuff, it is important that we first answer the most basic question: What is a brand?

Surprisingly, many people (businessmen/women and otherwise) do not clearly understand what a brand is and how it differs from things like a brand name,[…]

Harry’s is the latest entrepreneurial venture of Warby Parker co-founder Jeffrey Raider, and ultimately is a response to the overpriced razors offered by industry leaders. With Harry’s, Mr. Raider was able to vertically integrate the design, manufacturing, and distribution processes of the company,[…]

The winners have been announced, and My Chief Marketing Officer has been awarded THREE Hermes Creative Awards! These awards honor “the messengers and creators of traditional and emerging media” and seek the best the world has to offer in design and creative projects.[…]