Before we start on the fun stuff, it is important that we first answer the most basic question: What is a brand?

Surprisingly, many people (businessmen/women and otherwise) do not clearly understand what a brand is and how it differs from things like a brand name,[…]

Harry’s is the latest entrepreneurial venture of Warby Parker co-founder Jeffrey Raider, and ultimately is a response to the overpriced razors offered by industry leaders. With Harry’s, Mr. Raider was able to vertically integrate the design, manufacturing, and distribution processes of the company,[…]

The winners have been announced, and My Chief Marketing Officer has been awarded THREE Hermes Creative Awards! These awards honor “the messengers and creators of traditional and emerging media” and seek the best the world has to offer in design and creative projects.[…]

Recently Marstudio’s Vice President and Creative Director, Sam Rooeintan, had the opportunity to speak at the University of Maryland College Park campus to a group of graphic design students. In his presentation, titled The Almighty Brand, Sam lectured on the intersection of graphic design,[…]

WTOP approached My Chief Marketing Officer last year to design a series of clever, eye-catching bus ads to motivate commuters to tune in to “Washington’s all-news radio station.” Pleased with the results, they joined us again in 2014 for a second series of bus ads and a series of dioramas (free standing signs),[…]

By now you have heard about Beyoncé’s latest release. BEYONCÉ, a self-titled visual album, dropped in the early hours of December 13th. The album was not preceded by any kind of marketing push, and everyone is talking about it. Typically a pop star’s new album is supported by a multi million-dollar marketing campaign which is implemented prior to the release of the album in order to generate buzz.[…]

Once again, the pent-up excitement for The Hunger Games has been collectively released with the arrival of the second installment of the trilogy. Catching Fire grossed $161.1 million domestically during its opening weekend (earning the position of largest domestic opening in November) and $146.6 million internationally.[…]

7Eleven has refreshed its 43-year-old logo and completely revamped the interior design of over 500,000 stores. No longer is the convenience mart marked by orange, green, and red stripes and large, garish advertisements. The company, like many others, has jumped on the “health-conscious”[…]

This summer was a great one here at Marstudio! In late July, we participated in our first ever Savage Race in Kennedyville, Maryland. We woke up early on a hot summer Saturday and made the trek out to the course.[…]