This year the My Chief Marketing Officer team traveled to Grapevine, Texas (near Dallas) to participate in ENGAGE 2014, Greenway’s annual health technology conference, for the second year in a row! This year the conference was held on the grandiose grounds of the Gaylord Texan Convention Center.[…]

Storytelling has long been used to create emotional connections with an audience. Humans in particular have a great appreciation for storytelling and oftentimes spend money on its various forms, like music, poetry, or theatre. As a business, you can take advantage of society’s propensity for storytelling by creating a brand story.[…]

Over the weekend two of our team members had dinner at one of Moby’s establishments and noticed all-new cups and uniforms, but noted that nothing else (menu, interior design, etc.) had been changed to match, leading our curious minds to question….[…]

The Battery is creators’ Xochi and Michael Birch’s gift to San Francisco: an extravagant five-story private club complete with a restaurant, several bars, hotel suites, a library, a game room, a wine cellar, a gym and spa, and even more,[…]

Bubble Bounce is one of the fastest growing children’s play centers in the DC Metropolitan area. The centers are located in shopping malls and allow parents to shop kid-free while their children enjoy an inflatable playground in a safe environment.[…]

FirstTeam VIP Health Services is an emerging personal at-home care provider located in California. My Chief Marketing Officer developed a unique, corporate visual identity for the company that included the FirstTeam logo, brand colors, branding guide, business cards, letterheads, and various other pieces of print collateral.[…]

Developing a brand is important, but making sure that your efforts are being invested towards a strong brand is perhaps even more so. It goes with the age-old saying (and Marstudio’s motto): If you are going to do it,[…]

The Jewish Museum is a well-established cultural institution based in New York, NY that focuses exclusively on art and Jewish Culture. The Museum has recently re-branded, and their new identity is electrifying, and highly dependent on “sacred geometry”[…]

Bethesda Family Therapy offers state-of-the-art psychotherapy based on the Bowen Family systems theory, which outlines a precise approach to overcoming life difficulties. Bethesda Family Therapy came to My Chief Marketing Officer in search of an original brand that reflected this systematic approach with clients.[…]