
Before & After: Cornerstone Consulting Website
Cornerstone Consulting is a professional firm that specializes in the development of commercial and residential projects that approached My Chief Marketing Officer for a website refresh.
Working within client guidelines, My Chief Marketing Officer created a high-impact,[…]

MARSTUDIO UPDATE // Montgomery County’s New Emergency Preparedness Activity Book
One of Marstudio’s latest client projects to go to print is the Emergency Preparedness Activity Book for Montgomery County, which will be distributed throughout county schools to teach students about disaster preparedness!
Our team truly enjoyed working on this project.[…]

My Chief Marketing Officer Info Series I All About Brands Part 1: What is a Brand?
Before we start on the fun stuff, it is important that we first answer the most basic question: What is a brand?
Surprisingly, many people (businessmen/women and otherwise) do not clearly understand what a brand is and how it differs from things like a brand name,[…]

LOGO OF THE MONTH // Harry’s
Harry’s is the latest entrepreneurial venture of Warby Parker co-founder Jeffrey Raider, and ultimately is a response to the overpriced razors offered by industry leaders. With Harry’s, Mr. Raider was able to vertically integrate the design, manufacturing, and distribution processes of the company,[…]

My Chief Marketing Officer wins three 2014 Hermes Creative Awards!
The winners have been announced, and My Chief Marketing Officer has been awarded THREE Hermes Creative Awards! These awards honor “the messengers and creators of traditional and emerging media” and seek the best the world has to offer in design and creative projects.[…]

LOGO OF THE MONTH // Custom Ink
Custom Ink is a leading online t-shirt printing service with a passion for uniting people, whether it be neighbors, students, or coworkers, through group t-shirts and other clothing items. Custom Ink has done an excellent job maintaining their brand internally and externally.[…]

The Almighty Brand: A My Chief Marketing Officer Presentation
Recently Marstudio’s Vice President and Creative Director, Sam Rooeintan, had the opportunity to speak at the University of Maryland College Park campus to a group of graphic design students. In his presentation, titled The Almighty Brand, Sam lectured on the intersection of graphic design,[…]

WTOP’s Second Series of Bus Ads are a Welcome Burst of Color
WTOP approached My Chief Marketing Officer last year to design a series of clever, eye-catching bus ads to motivate commuters to tune in to “Washington’s all-news radio station.” Pleased with the results, they joined us again in 2014 for a second series of bus ads and a series of dioramas (free standing signs),[…]

The “Anti-Marketing” of Beyonce’s Newest Album and Why It Works
By now you have heard about Beyoncé’s latest release. BEYONCÉ, a self-titled visual album, dropped in the early hours of December 13th. The album was not preceded by any kind of marketing push, and everyone is talking about it. Typically a pop star’s new album is supported by a multi million-dollar marketing campaign which is implemented prior to the release of the album in order to generate buzz.[…]

