hunger-games-catching-fire

Marketing Hurdles for The Hunger Games

by My Chief Marketing Officer

Once again, the pent-up excitement for The Hunger Games has been collectively released with the arrival of the second installment of the trilogy. Catching Fire grossed $161.1 million domestically during its opening weekend (earning the position of largest domestic opening in November) and $146.6 million internationally.[…]

7eleven

7Eleven’s Rebrand: A Healthy Initiative or Superficial Ploy?

by My Chief Marketing Officer

7Eleven has refreshed its 43-year-old logo and completely revamped the interior design of over 500,000 stores. No longer is the convenience mart marked by orange, green, and red stripes and large, garish advertisements. The company, like many others, has jumped on the “health-conscious”[…]

bipr

LOGO OF THE MONTH // BIPR

by My Chief Marketing Officer

London’s BIPR aims to become a “world-leading centre for research in infectious diseases” by combining the newest pathogen research, experimental medicine, and clinical development and finding treatments for diseases that cause millions of deaths each year. The Institute focuses on the research of three types of infectious agents- bacteria,[…]

WTOP

WTOP’s Clever New Bus Ads Stand Out on DC Area Streets

by My Chief Marketing Officer

When WTOP, “Washington’s all-news radio station”, approached My Chief Marketing Officer in need of a bus advertisement that went above and beyond the accepted norm in the Nation’s capital, we dove headfirst into our research.

It is well known that the most important aspect of mobile advertising—as with other forms of advertising—is engagement.[…]

Savage Race

My Chief Marketing Officer MudMartians Take On the Savage Race

by My Chief Marketing Officer

This summer was a great one here at Marstudio! In late July, we participated in our first ever Savage Race in Kennedyville, Maryland. We woke up early on a hot summer Saturday and made the trek out to the course.[…]

Marstudio

My Chief Marketing Officer at the 2013 PrimeLEADER Conference

by My Chief Marketing Officer

Last week, My Chief Marketing Officer participated in Greenway’s PrimeLEADER conference at the Gaylord Hotel located at the National Harbor.

The three day event gives healthcare professionals the opportunity to meet with peers, innovators,[…]

organic valley

The Trendy World of Creative Milk Packaging

by My Chief Marketing Officer

The classic paper milk carton was introduced in the 1950’s and 1960’s to address changing production needs. The use of disposable paper, as opposed to glass, was cheaper and the rectangular shape allowed for easier transport. Now, 60 years later,[…]

game screenshot

Dumb Ways to Die Campaign

by My Chief Marketing Officer

You may remember this entertaining, slightly disturbing viral hit from the end of 2012:

The PSA music video by Metro Trains (Melbourne, Australia’s metropolitan rail service) broaches the subject of train safety in an unconventionally lighthearted way.[…]

birthday cake sleeping

10 Tips for Using (Not Abusing) Stock Photography

by My Chief Marketing Officer

It’s 2013 and, for some unknown reason, some people still find the need to use the worst possible stock photography on the internet. In a time when the internet has endless options and there’s amazing affordable photography out there, there is no longer any excuse to use awful and weird images.[…]